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This fun video shows a typical response to the first FoamAroma Experience: FoamAroma was purposefully designed to enhance the total drinking experience. You must compare your product using your current ordinary lid versus FoamAroma to fully appreciate what impact a lid has on the customers’ perception of your brand.
“Suddenly, all infantilizing side effects vanished: no sucking, no dribbling.
Plus, because of the central opening, there was actual coffee aroma.”
Holly Finn, The Wall Street Journal